Trolley Square Branding, Cambridge, MA

Trolley Square Branding, Cambridge, MA

Scope
Branding & Graphic Design

The branding for the Trolley Square development leverages the site's history as a former trolley car storage and repair facility. The theme of the trolley wheel weaves together the development's logo, the stationary, and the outdoor banner designs. Davis Square Architects also created mounted boards for the ribbon cutting ceremony that draw attention to the sustainable features incorporated into the development. In addition, the City of Cambridge commissioned artists to create pieces of public art, including a trolley wheel sculpture, to be displayed in the adjacent public park and bike path.