Essence of Thyme Catering & Café Branding, Massachusetts

Essence of Thyme Catering & Café Branding, Massachusetts

Scope
Branding & identity

Toward Independent Living & Learning (TILL), a private, not-for-profit human service agency, provides a comprehensive range of services throughout Massachusetts and New Hampshire for individuals of all ages with mental retardation, behavioral health, physical handicaps, learning disabilities, and other disabilities.

Their unique business model, the Essence of Thyme Catering & Café (ETC Café), creates an opportunity for individuals with disabilities to pursue their culinary interests and talents under the supervision of professionally trained chefs. Combining vocational training with an entrepreneurial food service business to bring customers nutritious, delicious, varied menus pleasing to the palate and eye, they also provide food services to schools, corporate cafeterias and community agencies.

Davis Square Architects designed a whimsical logo to rebrand the café and catering company, giving it a fresh new look. The logo design was used on new catering uniforms, menus, and other marketing materials.